TECHNICOLOR
model MAX S
photographer JONATHAN CONTS
stylist ANDREA PERIS
make up and hair CANDELARIA UMANA
Technicolor is the result of an alteration in the norm.
The robotisation of colours and textures represent the intrusion of artificiality in our lives. We are exposed to a high dose of unreality that is never questioned. The identity of an artist is defined by his ability to add artificiality to his works in a desired percentage. Art will always rely on technology from now on.
The photoshoot adds alterations achieved through a post-production process in which the hyperbole of the elements has been the engine. Because we believe that the natural world has already existed for a long time, and we see it when we look at ourselves. We understand that naturally is beautiful but the perfect base to experience new norms and codes. For this reason, each and every one of us is hooked on an unrealistic consumption of common imagination


top FOX RACING, trousers PRONOUNCE, boots STYLIST’OWN
vest HEAVEN BY MARC JACOBS, trousers OUR LEGACY, necklace BIMBA Y LOLA, shoes MARTINE ROSE


jumper ZARA MAN, trousers HEAVEN BY MARC JACOBS, sunglasses VOGUE, necklace STYLIST’OWN, shoes MARTINE ROSE
tank top ZARA MAN, trousers PAUL SMITH


vest HEAVEN BY MARC JACOBS, trousers OUR LEGACY
top OUR LEGACY, vest ADIDAS, jeans LEVI’S, shoes, underwear STYLIST’OWN


shirt, skirt STYLIST’S OWN
blazer, trousers PAUL SMITH, tank top ZARA MAN


jumper ZARA MAN, trousers HEAVEN BY MARC JACOBS, sunglasses VOGUE, necklace STYLIST’OWN, shoes MARTINE ROSE
shirt, skirt STYLIST’S OWN, sunglasses VOGUE, boots DIESEL


top OUR LEGACY, vest ADIDAS, jeans LEVI’S, shoes, underwear STYLIST’OWN
top OUR LEGACY, vest ADIDAS, jeans LEVI’S, shoes, underwear STYLIST’OWN